# muehlhausmoers creates Gelb. The new customer publication from Klingspor.

Cologne, 16th Mai 2017. “Good. Safe.Yellow” – with this claim and its innovative products, Klingspor is one of the top five leading abrasives manufacturers in the world, recognised throughout industry and the building trade. “Gelb” (yellow) is also the name of the new customer newspaper, developed and produced by muehlhausmoers for the company from Haiger (Hessen). 

The requirements for the newly introduced publication were usability for the sales team, practical approach, communication of the innovative power of Klingspor and strengthening the brand. The newspaper, in handy tabloid format shows where Klingspor products are effective, how they are manufactured and what makes them so good. Service and benefit orientated-information characterises the content and presentation: In this way, employees offer concrete application advice, the readers receive the most important information for every product and can be quickly and easily guided to further information on the Internet via QR codes.

The commitment of the company outside of its business areas is also a topic – in the first issue, for example, the publication looked at how Klingspor supported a student team of the Stralsund technical colleague in the “Formula Student” construction competition. 

muelhausmoers selected a clear, modern design for the publication, matching the industrial field of application. And of course, as suggested by the name, the company colours are prominently featured. Texts and layouts are all created in-house by the agency. "Gelb - Klingspor's customer newspaper" is published twice a year, each with eight pages and a circulation of 20,000 copies.

About Klingspor

Klingspor AG is one of the world’s leading abrasive manufactures, creating highest quality industrial sanding and grinding products. Headquartered in Haiger, Germany, it has been established for almost 125 years, employing 2,700 people at 36 production and sales offices around the world. 


Responsible for content:

muehlhausmoers corporate communications gmbh

Invalidenstraße 112
10115 Berlin

Phone: +49 30 2576072-0
Fax: +49 30 276072-60

info@muehlhausmoers.com

HRB 20 72 4, Amtsgericht Köln
VAT No.: DE 122 781 512

Executive Director
Hans-Jürgen Moers

Managing Directors
Karsten Fiehe, Stefanie Moers

Technical development
Alex Hitchcock, youmeokay.com

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