Like their neighbors in Bonn, the people of Cologne identify very strongly with their city and region. The stories in Sparkasse KölnBonn's web magazine are like that, too. Personal and with a feel for regional characteristics. Financial topics, stories about the company's consulting competence and commitments, event tips and cultural news result in a thematically wide-ranging advice portal. Call-to-action elements refer to more in-depth information and help in sales. In this way, Sparkasse KölnBonn receives relevant content for its social media channels and also reaches a younger target group.