"Products for system-relevant basic supply" - the K+S Group is an internationally oriented raw materials company. More than 14,000 employees work for the potash and salt group worldwide. International corporate communications are carried out through social media marketing via the LinkedIn and Twitter channels. Inspiring. Informing. With clear strategic communication goals and KPIs for both channels. LinkedIn as an optimal network for international communication and networking of the global subsidiaries, as well as an infotainment channel for corporate departments such as HR. The short message service Twitter was defined as the communication channel for strategically important corporate announcements as well as ad hoc messages from a listed company. Two channels with clearly defined target groups and messages. We advised and supported the client in external corporate communications via social media from the very beginning and successfully increased both the reach and relevance of the social media channels externally and internally.
We have already digitized the employee communication of the K+S Group since 2019. Our approach: digital first. Implemented in a modern multichannel concept with expressive editorial design and creative storytelling. Scoop+ is the digital employee newspaper of K+S AG, headquartered in Kassel. A multimedia content hub for all employees. The highlights of the web magazine are presented every two months in the form of a printed newspaper. In classic newspaper format, it offers a best-of of the web magazine and primarily reaches miners without fixed online access. It is published every two months with a circulation of 5,000 copies.